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Elevate your Sales Cloud to new heights with Einstein Opportunity Scoring, AI, Sales GPT and more

Let AI assist you in Scoring Opportunities


Let artificial intelligence help you and your team focus on the right opportunities so you can close more deals. Each opportunity is given a score, from 1 to 99, which is available on opportunity records and list views. If you use Collaborative Forecasts, opportunity scores are also available on the forecasts page.


Sales GPT delivers trusted AI


AI Cloud is built for CRM to supercharge customer experiences and company productivity by bringing together AI, data, analytics, and automation to provide trusted, open, real-time generative AI that is enterprise ready.

Salesforce now brings the power of generative AI to deliver trusted, AI-created content across every sales, service, marketing, commerce, and IT interaction to boost productivity and efficiency.



Sales GPT delivers trusted AI so organizations can unleash growth now. With generative AI and all data on a single platform, sellers can transform how they work to sell faster, smarter, and more efficiently.

Use case: Sellers can quickly auto-craft personalized emails tailored to their customer’s needs. Personalization is informed by CRM data, freeing sales reps to focus on building relationships, closing business and driving revenue.

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